Founded in 1953, Pacific Paint (BOYSEN®) Philippines, Inc. has evolved from a small-scale operation into the undisputed leader of the Philippine paint industry. As the first Filipino paint company to achieve ISO 9001 and ISO 14001 certifications, it has set the gold standard for quality and environmental management in the region. Today, it operates the most advanced paint manufacturing facility in Southeast Asia, providing a comprehensive range of architectural coatings and construction chemicals that cater to both massive infrastructure projects and residential needs.

The company is globally recognized for its aggressive pursuit of "green" technology and sustainable innovation. Boysen made international headlines with the launch of KNOxOUT™, the world’s first air-cleaning paint that uses smog-reducing technology to neutralize nitrogen oxides in the atmosphere. By eliminating lead from its entire product line well ahead of regulatory mandates and consistently earning the "Reader’s Digest Most Trusted Brand" Platinum award, Boysen has solidified its reputation as a brand that prioritizes consumer health and ecological balance.

Beyond its technical achievements, Boysen is a cultural staple in Philippine architecture, known for its iconic tagline, "The Color of Your Life." Through continuous collaboration with designers and developers, the company maintains a dominant market share by blending aesthetic versatility with products engineered to withstand harsh tropical conditions. Their commitment to excellence ensures that they remain the preferred choice for protecting and beautifying the built environment across the archipelago and beyond.