About Us
A proudly homegrown Malaysian company with global reach, Qube combines creative innovation, operational excellence, and deep market insights to empower businesses to thrive internationally. By consistently delivering impactful experiences, Qube has cemented its position as a key driver of Malaysia's growing prominence in the global trade ecosystem.
At its core, Qube excels in designing and executing events that foster international collaboration and unlock trade opportunities. From large-scale exhibitions and trade shows to focused business summits and country or brand pavilions in international and world expos, Qube's platforms enable Malaysian businesses to access global markets while providing international participants with meaningful engagement opportunities in local industries. Signature events like the Malaysia International Halal Showcase (MIHAS) and Qube's proprietary shows—including the International Building and Construction Exhibition (BuildXpo), Malaysia-China Summit (MCS), and Southeast Asia Healthcare & Pharma Show (SEACARE)—exemplify its pivotal role in bridging diverse markets and driving industry growth.
In 2019, Qube was entrusted with managing the Malaysia External Trade Development Corporation (MATRADE) Exhibition and Convention Centre (MECC), and in 2024, it acquired the tenure to manage Malaysia's largest business events venue —the Malaysia International Trade and Exhibition Centre (MITEC). Combining its expertise in event management with strategic venue enhancement, Qube has elevated these spaces to meet the evolving demands of global business events. At MITEC, significant investments in key spaces and facilities have increased revenue potential and aligned the venue with emerging industry trends, solidifying its status as a premier hub for business events.
As a visionary leader, Qube remains steadfast in its mission to enable trade exchange and its vision of fostering global collaboration. With an unwavering focus on innovation and operational excellence, Qube continues to empower businesses to expand their reach, foster meaningful connections, and contribute to the sustainable growth of Malaysia's trade and investment landscape